By Seth Godin
Play Video

This is Seth Godin's main stage talk from Craft + Commerce 2017. If you like what you see, learn more and grab tickets to the next Craft + Commerce right here – use promo code YOUTUBE at checkout for $100 off.

The craft and the commerce that fuel your business are two key elements, but they’re not enough. The bridge between your expertise and your ability to make money is your willingness to make art.

To do the emotional labor of giving gifts and making change. As one of the most dynamic and engaging speakers in the world, Seth has just the talk to help you poke the box and make more art. But don’t expect a map. That’s your job.