THE SURPRISING HABITS OF ORIGINAL THINKERS
By Adam Grant
2016
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How do creative people come up with great ideas?

Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure.

"The greatest originals are the ones who fail the most because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

You should also read his book: plenty of great studies and analysis: ORIGINALS - How Non-Conformists Change The World