THE ICARUS DECEPTION - HOW HIGH CAN YOU FLY? - Seth Godin
By Seth Godin
Play Video

In his new book, The Icarus Deception: How High Will You Fly?, marketing master Seth Godin shares why he thinks this story is manipulative — because it’s all about obedience and reminding us of the dangers of getting too big for our britches. But Godin asks: why should our most valuable skill be our ability to follow orders? And why shouldn’t we fly really high? In The Icarus Deception, Godin calls for us to think and act boldly. He asks us to go about our work as if it were art — with the idea of “good enough” far from our minds.

As one Amazon reviewer puts it, “It’s not a book that you lay back with in the recliner and ponder, but never act on. Far from it: It’s more like a philosophical splash in the face, guaranteed to wake you up and get you moving.”