WHAT TO DO WHEN IT’S YOUR TURN
WHAT TO DO WHEN IT'S YOUR TURN - And it's Always Your Turn
By Seth Godin
Date Read: January 2019
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My Mark: 10/10

 

The Pitch:

I THINK WE'RE WASTING THE CHANCE OF A LIFETIME.

This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

The book:

  • Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.
  • The format is new for me and as far as I know, no author has written a book quite this way.
  • It pushes us to dig deep inside so we can do better work and impact the things we care about.
  • Is urgent, personal, in-your-face, and as honest as I could make it.