THE E-MYTH REVISITED –  Michael E. Gerber
THE E-MYTH REVISITED - Why Most Businesses Don't Work & What To Do About it
By Michael E. Gerber
Date Read: July 2020
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My Mark: 7/10

This book is really for small size Entrepreneurs. Not $ small, not Size small, but rather for the shop owner who wants to grow through Franchise end other solutions like this. Plenty of good thinking. But it was not what I was expecting.

"working on your business and working in your business" was probably the best learning I had.


The Pitch: 

E-Myth \ 'e-,'mith\ n

1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs

2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business-from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.