My Mark: 8/10

I have probably read 90% of his book and this is an old one, yet the "Zoom" approach is really interesting considering the timing of the book. Also, it is another take on CHANGE leading to EVOLUTION... making it more relevant, more motivating.

The Charles Darwin Introduction is BRILLIANT as it is full of very interesting reminders: “According to Darwin's Origin of Species, it is not the most intellectual of the species that survives; it is not the strongest that survives, but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

The Pitch:

You can't embrace change any faster...can't make time for the synergy training workshop ... can't deal with one more change management seminar.

So stop changing. Evolve.

Evolution can be unleashed in your organization, effortlessly, and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.

In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.

Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.