START WITH WHY – Simon Sinek
START WITH WHY - How Great Leaders Inspire Everyone To Take Action
By Simon Sinek
Date Read: March 2019
Share on facebook
Share on linkedin
Share on twitter
Share on email

My Mark: 8/10

I loved Simon's talks.

The book is great - and there is online training too. Start with the book, the online training coursed is done by other people than him.

It is a great concept, I personally think we do not start with WHY.

We start with WHO! (YOU) then the Why is in line with our values and our core...

 

The Pitch:

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

 

And a great Mind Map Book Summary, thanks to the most clever Ethan Schwandt - The Mind Map Guy.