SMALL IS THE NEW BIG - And 193 Other Riffs, Rants, and Remarkable Business Ideas
By Seth Godin
Date Read: August 2018
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My Mark: 10/10

So many great ideas it is worth revisiting this book again and again!


The Pitch:

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send an e-mail? That you can learn more about design at Hershey Park than at an Apple store and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:


  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.

Derek Sivers awesome Review and Notes of the Book.


Additional Material:

I personally follow Seth’s daily blog and weekly podcast. A great source of motivation every day.

aKimbo workshops like altMBA (the most transforming training I did since I left corporate life along with my NLP and TimeLine Therapy TM Master Practitioner) and The Marketing Seminar (an amazing 5-month online workshop and more than 60 lessons) offer a fantastic range of training and connection with like minded people – ask me about it. I think I (almost) did them all and I feel like a much better Marketer and Leader.