REMARKABLE RETAIL
REMARKABLE RETAIL - How to Win & Keep Customers in the Age of Digital Disruption
By Steve Dennis
Date Read: May 2020
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My Mark: 10+/10

A remarkable summary of what retail is right now and what it is not going to be anytime soon. A useful reminder that physical retail is still king, boring physical retail is not. Plenty of savory examples and a lot of clever thought also available in Seth Godin's books. I fell at home with that book and did not feel alone! People like us do things like this!

 

The Pitch:

Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience.

Despite the clickbait headlines that warn of a “retail apocalypse,” many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales or settle for providing indifferent in-store experiences because customers live online and have a wealth of choice and information at their fingertips.

 

In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.

 

In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores. Packed with illuminating case studies from some of modern retail’s biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.

 

In an age where consumers have short attention spans and myriad options, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.