My Mark: 6/10
A lot - A LOT - of examples. The issue is that most of them are now outdated, we still talk about Cola, CD, and cars. It is also a very US market-oriented book. I do not agree about quite a few aspects of the positioning except the very interesting reference to "créneau" also known as a niche.
I normally don't post a book that did not inspire me but since this is "a marketing classic" I just wanted to recommend you invest your time somewhere else.
NEWSLETTER:
NEWSLETTER:
Julien Fortuit is a Certified Member of the International Coach Federation (ICF), a Certified NLP & TLT ™ Master Practitioner of The American Board of Neuro-Linguistic Programming & Time Line Therapy™ Association Inc. (ABNLP & TLTA) and the recipient of the altMBA Abernathy Award (2017.07)
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