POSITIONING – Al Ries & Jack Trout
POSITIONING - How To Be Seen & Heard in The Overcrowded Marketplace
By Al Ries & Jack Trout
Date Read: June 2020
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My Mark: 6/10

A lot - A LOT - of examples. The issue is that most of them are now outdated, we still talk about Cola, CD, and cars. It is also a very US market-oriented book. I do not agree about quite a few aspects of the positioning except the very interesting reference to "créneau" also known as a niche.

I normally don't post a book that did not inspire me but since this is "a marketing classic" I just wanted to recommend you invest your time somewhere else.